What better way to celebrate National Pizza Month than to have Bossy the cow deliver Smoky Mountain Pizza. We teamed up with United Dairymen of Idaho to make this happen. Check out these articles to see how it went…
UNITED DAIRYMEN OF IDAHO – BRINGING THE FARM TO THE PEOPLE OF BOISE FOR NATIONAL PIZZA MONTH
October 18, 2015 / Eagle, Idaho
To celebrate National Pizza month, we invited two Idaho dairy farmers and their families to deliver pizzas with a Holstein heifer named “Bossy” to unsuspecting Boise area residents. The guerrilla-marketing effort with Smoky Mountain Pizzeria Grill to celebrate National Pizza Month (October).
Kuna dairy farmer John Wind of Liberty Ranch and Meridian dairy farmer Clint Jackson of Jackson Family Farm in Meridian and their families delivered free Smoky Mountain pizzas which uses Idaho cheese on their menu.
“Pizza has a huge impact on the Gem State economy,” United Dairymen of Idaho CEO Karianne Fallow says, “so we thought it would be fun to connect a few locals with their food — in this case fresh mozzarella cheese!”
According to Fallow, Idaho is the third-largest dairy-producing state in the U.S. and dairy products are its leading agriculture commodity. Meanwhile, she says one in eight Americans eats pizza on any given day and per capita consumption of mozzarella has leaped to 11-1/2 pounds a year — nearly 40 percent of the cheese we chow down annually.
MAGIC VALLEY – HOOFING IT FOR DAIRY
Mychel Matthews / October 18, 2015 / Eagle, Idaho
One in eight Americans eats pizza on any given day.
You’d better believe that amount of cheese consumption impacts Idaho’s economy, says Tony Harrison, spokesman for the United Dairymen of Idaho.
“Pizza has a huge impact on the Gem State economy since Idaho is the third-largest dairy-producing state in the U.S.,” Harrison said Saturday. “Dairy products are Idaho’s leading agriculture commodity.”
To celebrate National Pizza month, the UDI and Smoky Mountain Pizzeria Grill in Eagle teamed up Friday to deliver pizzas with Bossy, a nine-month-old Holstein. Bossy is owned by Harrison’s daughter Tea.
Dairymen John Wind, of Kuna, and Clint Jackson, of Meridian, delivered the pizza with Bossie in tow, unbeknownst to surprised customers.
“It was a guerrilla-marketing effort…” Harrison said.